BBA in Digital Marketing
Digital marketing is the new form of marketing that uses the internet and the whole online space. Digital marketing campaigns are usually executed on digital media devices such as smartphones, desktop computers, etc, and platforms such as social media, video streaming, websites, etc. In today’s world digital marketing runs through the core of marketing plans and everyday life, it has become prevalent utilizing combinations such as SEO, SEM, Content Marketing.
Objectives
- Introduce students to the fundamentals of Marketing as well as Digital Marketing and its application.
- Introduce students to the tools and techniques used in digital marketing including search marketing, social media marketing, email marketing, mobile marketing etc.
- Expose students to current digital marketing trends, practices and strategies.
- Equip students with the necessary skills and knowledge required to succeed in Digital Marketing Industry.
- Introduce students to the fundamentals and theories of communication along with the mediums of communication.
INDUSTRY ASSOCIATION
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